Erin L'Hotta

Hi, I'm Erin L'Hotta. I'm a versatile B2C & B2B marketer who develops winning go-to-market strategies and innovations for brands that play within complex market dynamics.

Erin L'Hotta's Bio:

Erin L'Hotta's Experience:

• Marketing Innovation Leader at Ecolab

  August 2024 - Present | Naperville, IL

  Accountable for innovation sales $ in fast-paced, high-growth Data Center and Microelectronics markets. Accountable for profitability of digital and non digital global innovation pipeline that provides water and energy savings to Global High Tech customers Responsible for creating a global culture of innovation

• Global Marketing Manager at H.B. Fuller

  December 2023 - July 2024 | Naperville, IL

  Co-spearheaded the development of startup Coatings business unit. Created business strategy, assisted with financial goals and org structure vision to profitably penetrate double-digit CAGR market. Created Coatings business go-to-market strategy and market segmentation from the ground up. Consulted business and vetted M&A targets to grow topline.

• Global Marketing Manager at H.B. Fuller

  December 2020 - November 2023 | Naperville, IL

  Develop global marketing strategy for packaging easy opening, merchandising, and lightweighting to improve consumer brand experience with top global Food and Beverage brands. Educate packaging market on sustainable packaging and e-commerce packaging trends. Lead the development of new product innovation to drive differentiation and ensure right to win. Oversee market research and market segmentation to inform business strategy growth. Coach global team on market insights, market segmentation, competitor intel, pricing and new product development execution

• Marketing Manager- North America at H.B. Fuller

  2017 - November 2020 | Naperville, IL

  Develop new products and go-to-market strategies to propel organic growth among Fortune 500 Food and Beverage brands in North America. Understand packaging market trends, manage product portfolio and develop digital and traditional sales tools to compellingly and succinctly communicate products' total cost of ownership to businesses.

• Integrated Marketing Manager at H.B. Fuller

  2015 - 2017 | Aurora, IL

  Oversaw development and implementation of omni-channel shopping experience and integrated marketing strategies to create customer demand among contractors and consumers shopping for tile and flooring at Lowe’s and Menards. Led and coached team on Integrated Marketing execution.

• Digital Strategist at H.B. Fuller

  2012 - 2015 | Aurora, IL

  Developed strategy, platform and content from scratch: websites, apps and social media presence to build brand awareness among DIYers at Low's and Menards and professional tile contractors in the U.S.

• Marketing Editor at The Morton Arboretum

  July 2008 - April 2012 | Lisle, IL

  Provide voice and brand identity for fourth most visited public garden in the country and sixth most visited cultural attraction in Chicago.

Erin L'Hotta's Education:

• Hope College

  BA
  Concentration: Communications, Psychology

Erin L'Hotta's Interests & Activities: